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What is a Tow Company, Really? Inside the Business of InstaTow

15 May 2024
2 min read
Inside the InstaTow office

When people think of a 'tow company', they often picture a depot with a few trucks and a dispatcher answering phones. That's the old model. Instatow is something different. We are a technology company built to revolutionise the towing industry in Perth and beyond.

We Don't Own the Trucks; We Own the Network

Instatow doesn't own a fleet of tow trucks. Instead, we partner with dozens of independent, professional, and often family-owned towing businesses across Western Australia. We provide them with the technology to find jobs more efficiently, and we provide you, the customer, with a single point of access to this entire network.

Solving Problems with Technology

Our platform solves the biggest pain points for both drivers and customers:

  • For Customers: We eliminate the need to call multiple companies. Our smart dispatch system finds the closest available operator in seconds, giving you a faster response, a fixed price, and live tracking.
  • For Tow Operators: We reduce their downtime by sending them a steady stream of jobs in their immediate vicinity. This allows them to operate more efficiently and serve more people, growing their own business.

We are a Perth-based startup, founded by people with deep roots in the local towing industry who saw a better way of doing things. By combining our industry knowledge with cutting-edge technology, we're creating a more transparent, efficient, and trustworthy experience for everyone. That's what a modern tow company should be.

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